The story behind Liam Lawson’s unique logo

When Liam Lawson needed a logo that encapsulated his personality, his racing style and his heritage, New Zealand-based graphic designers Harris Keenan and Oliver James stepped up to the task. With only three weeks to bring the concept to life last year, the duo set out to create a unique logo that would stand apart from the sleek, monochromatic branding associated with most other F1 drivers. The ...Keep reading